The Executive Business Programme

At The Business Annex, our 9-week business program is designed to fast-track your career launching you into a high-level executive job position, using a perfect blend of modern expertise and personalised coaching.

You will receive 1-to-1 coaching from industry experts, including services such as a complete done-for-you CV and tailored job interview coaching to ensure your success.

Programme Guarantee

Secure a high-level executive job offer within 12 weeks of graduation - or receive 100% of your money back.

Programme Overview

• Duration: Full time - 9 weeks | Part time - 14 weeks

• Format: 3 × 60-minute 1:1 sessions per week

• Delivery: Online via Learning Portal, Microsoft Teams and face to face coaching sessions.

Outcomes Overview

• The qualifications and confidence to become a high-label executive

• 3x CPD business executive certifications

• 4× CPD Microsoft Office 365 certifications

• A polished, executive-ready CV

• Mastery of advanced interview and negotiation techniques

• A proven, step-by-step job-search system

Throughout the program, you will earn 7 CPD-certified qualifications in Business Development, Sales Management, Customer Service, Complaint Handling, and Microsoft Office 365. You’ll also work closely with accredited business coaches who will work with you, directly guiding you toward securing a high-level executive role.

We guarantee a job offer of at least £32k per annum within 13 weeks of completing the program, or you get your money back. This isn't just training—it's your path to success.

Discover the programme

Week 1

Foundational Mindset & Executive Blueprint

Lay the groundwork for success by clarifying your vision, building confidence, and crafting a commanding personal brand.

• Session 1: Mindset mastery & confidence building

• Session 2: Career mapping & 90-day success plan

• Session 3: Executive presence & LinkedIn optimisation

Week 2, 3 & 4

Week 2 - Client Growth & Retention (CPD Certification)

Master strategies to attract, grow, and retain high-value clients—an essential skill for any executive.

• Session 1: Understanding client lifecycle & KPIs

• Session 2: Designing retention programs & loyalty initiatives

• Session 3: 1:1 case study review & certification assessment

Week 3 – Customer Service Excellence (CPD Certification)

Learn to deliver world-class service that differentiates your organisation and drives repeat business.

• Session 1: Service culture & customer journey mapping

• Session 2: Handling escalations & turning complaints into opportunities

• Session 3: Role-play scenarios & certification assessment

Week 4 – Senior Account Management & Complaint Handling (CPD Certification)

Develop advanced skills in managing key accounts, upselling services, and resolving complex complaints.

• Session 1: Strategic account planning & relationship management

• Session 2: Advanced negotiation & upsell techniques

• Session 3: Complaint-handling frameworks & certification assessment

Week 5

Microsoft Office 365 Mastery (4 Certifications)

Achieve official Microsoft accreditation in the four most in-demand productivity tools.

• Session 1: Word & PowerPoint deep-dive

• Session 2: Excel (pivot tables & basic macros)

• Session 3: Teams collaboration & Outlook productivity

Week 6

CV Writing & Interview Masterclass

Craft a standout executive CV and build unshakeable interview confidence.

• Session 1: CV structure, keyword optimisation & achievement-driven bullet points

• Session 2: STAR interview method, body language & emotional intelligence

• Session 3: Mock interview with personalised, actionable feedback

Week 7 & 8

Job Applications & Strategic Outreach

Target and engage top employers with precision using proven outreach methods and pipeline management.

• Session 1: Identifying high-impact roles & companies

• Session 2: Email & networking scripts, LinkedIn engagement tactics

• Session 3: Pipeline tracking, follow-up cadence & negotiation fundamentals

Week 9

Executive Networking & Personal Brand Amplification

Build the relationships that open doors at senior levels.

• Session 1: Elevator pitch & C-Suite storytelling

• Session 2: Virtual event strategies & alumni outreach

• Session 3: Thought leadership: articles, LinkedIn Live & personal website strategy